Search results for "Experience management"

showing 3 items of 3 documents

Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis

2017

Abstract Camping tourism represents a growing part of the overall tourism industry. Despite this fact, this form of tourism has so far been rather neglected by tourism and hospitality research. Using a case study of a major campsite operator in the coastal part of Croatia, this study thus aims to contribute to the understanding of this specific tourist segment. In particular, a relevance-determinance analysis is conducted to reveal most decisive attributes for campsite choice, on the one hand, and for the actual campsite experience, on the other hand. Overall, the results provide valuable insight to practitioners, especially for the purposes of campsite marketing and experience management.

Camping tourism ; campsite management ; tourist experience ; relevance-determinance analysis.business.industryStrategy and Management05 social sciencesTransportationDevelopmentHospitalityTourism Leisure and Hospitality Management0502 economics and business050211 marketingRelevance (information retrieval)BusinessMarketingExperience management050212 sport leisure & tourismTourismTourism Management
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Customer data collection infrastructure and Customer Experience Management:The SAQ Case Study

2017

Channel integration makes Customer Experience Management more complex and requires from retailers a regeneration of their value proposition. A longitudinal case study reveal a hierarchical sequence of operant resource triad: cultural mindsets, strategic directions for designing value propositions, and a dynamic system of capabilities for continually renewing customer experiences. The implementation of a customer data collection infrastructure, the adoption of an iterative and sequential innovation process, and the mobilization of cross-functional and multidisciplinary project teams, will help develop the firm’s dynamic system of capabilities.

Customer data collection infrastructureLongitudinal case studyHiérarchie de ressources opérantesCustomer Experience ManagementHierarchical operant resources[SHS.GESTION]Humanities and Social Sciences/Business administrationProgramme de reconnaissance clientEtude de cas longitudinaleAgile methodsGestion de l’expérience clientMéthodes agiles[SHS.GESTION] Humanities and Social Sciences/Business administration
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Promoting Research and Landscape Experience in the Management of the Archaeological Networks. A Project-Valuation Experiment in Italy

2020

Archaeological sites are part of the history and identity of a community playing a strategic role on the different scales of the cultural and economic common life. Whereas on the one end the most famous archaeological sites attract huge flows of tourists and investment, on the other hand, many minor archaeological sites remain almost ignored and neglected. This study proposes a project-evaluation approach devoted to the &ldquo

archaeological basins; Web-GIS and Geodatabases; territorial marketing; cultural economics; land economy; tourism experience management; cultural estate; landscape heritagetourism experience managementlandscape heritageGeography Planning and DevelopmentTJ807-830010501 environmental sciencesManagement Monitoring Policy and LawTD194-195territorial marketing01 natural sciencesWeb-GIS and GeodatabaseRenewable energy sourcescultural economicsWeb-GIS and GeodatabasesArchaeological basins; Cultural economics; Cultural estate; Land economy; Landscape heritage; Territorial marketing; Tourism experience management; Web-GIS and geodatabasesLand economyarchaeological basinPolitical science0502 economics and businessGE1-3500105 earth and related environmental sciencesValuation (finance)land economyEnvironmental effects of industries and plantsRenewable Energy Sustainability and the Environment05 social sciencesArchaeologyNatural resourceCultural economicsEnvironmental sciencesarchaeological basinsSettore ICAR/22 - EstimoEstateDisciplinecultural estate050212 sport leisure & tourismTourismcultural economicSocial capitalSustainability
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